VDX.tv expands into Canada
UK-based digital advertising company Exponential Interactive has expanded its recently-launched video division VDX.tv into Canada. The service specializes in providing video advertising to Internet-connected television sets and over-the-top boxes, as well as computers and mobile devices. The division launched in the US last year. It is also available in Australia, India, New Zealand, Singapore, Hong Kong, Spain, France, the Netherlands, the United Kingdom, South Africa and Dubai. Jillian Dunn has been appointed managing director of VDX.tv for Canada.
“Our tailormade video experiences deliver a compelling and consistent experience to brands most relevant consumers,” said Dunn. “Adding CTV/OTT allows us to continue creating meaningful connections by amplifying traditional video messaging across all screens. According to IAB research, more than 8 in 10 advertisers believe a unified multi-platform buying solution is important. We are looking forward to helping our clients cut through the complexities of the video advertising space and driving key business outcomes as a result.”