Trader readies discounts for auto dealers
Toronto-based Trader Corporation has announced that it will offer a 50% price reduction on listings to its AutoTrader.ca website to Canadian automobile dealers. According to the company, the discount is intended to provide support to auto dealers during the COVID-19 pandemic. The offer will be valid nationally from April through May.
“In the past couple of weeks we have had important conversations with our dealer partners, and it's no secret these are challenging times for all of us,” said David McMinn, chief operating officer at Trader. “In moments like these, we believe it's crucial to be able to work together and be flexible, so we all get through this situation as best we can.”