Corus begins Canada Together initiative
Corus Entertainment of Toronto has begun an initiative called “Canada Together” as a response to the COVID-19 pandemic. Through this effort, the company intends to provide information and education about the public health situation, along with entertainment for consumers who are remaining at home. According to the company, the content will also include coverage of contributions and acts of kindness by businesses and individuals during the pandemic in en effort to foster a sense of unity. Each Sunday at noon during the initiative, the broadcaster will invite viewers to participate in a rendition of “O Canada” along with a number of celebrities and media personalities.
The effort also includes a website at <http://www.canadatogether.com>, which will aggregate content from the company’s news, radio, entertainment and lifestyle properties. The site was developed in collaboration with Publicis Sapient.
“Canadians are united now, more than ever, as we face extraordinary times and the need to keep each other safe and healthy,” said Doug Murphy, president and CEO of Corus. “Thanking frontline workers through the unifying power of our national anthem is an impactful way to show our gratitude and to bring the country together every week. With our extensive megaphone across broadcast, TV, radio, digital and social, Corus is honoured to partner with Shaw Communications to provide trusted sources of news and information, as well as some much needed positivity, as we shine a spotlight on the incredible initiatives from coast to coast as we make our way through this difficult time together.”