Harrison Beach Hotel conducts Sasquatch campaign
True Key Hotels & Resorts has begun a marketing campaign which depicts a Sasquatch making use of the current absence of people to visit the Harrison Beach Hotel in the BC village of Harrison Hot Springs. The hotel is currently closed to consumers as a result of the COVID-19 pandemic. The campaign consists of social media content posted to Instagram and Facebook of the creature making use of the amenities of the hotel and wandering the streets of the village.
“With Harrison Beach Hotel closed for all non-essential travel, we wanted to bring joy and a little bit of humour to keep our past and future guests engaged while they are unable to visit us in person,” said hotel general manager Jenn Buerge.