Quebecor launches QUB musique
Quebecor of Montreal has launched a new streaming service called QUB musique that will specialize in music from Quebec. The service will be available via a website at <http://www.qubmusique.ca> and via a mobile application. Its content comprises 50 million songs on demand, as well a collection of playlists. To promote the launch of the subscription-based service, it will be offered for free until July 31.
“Faced with large international streaming platforms, Quebecor wanted to offer Quebecers a local product which offers an unparalleled showcase for local talent and does its part to improve artist and music rights holders' remuneration,” said Pierre Karl Péladeau, president and CEO of Quebecor. “In this time of crisis, supporting our local artists is more important than ever, and what better way is there to do that than listening to local music? This is why we decided to move up the launch of QUB musique, so that audiences could discover and enjoy the richness of the Quebec repertoire.”