Save Your Skin Foundation begins awareness campaign
Toronto-based not-for-profit group the Save Your Skin Foundation has begun a promotion intended to raise awareness of melanoma and other forms of skin cancer. The national initiative is timed to coincide with “Melanoma Skin Cancer Awareness Month” in May. It focuses on education regarding preventative measures.
One element consists of a contest aimed at young people using the theme “ This is what sun safety looks like.” Participants can enter by submitting a drawing depicting actions that help prevent skin cancer. The contest will remain open until May 15. The winner, to be determined by public voting, will receive a $100 gift card.
The organization will also participate in Euro Melanoma's “Look Up” campaign, which encourages people to use the full moon as a reminder to perform skin self-exams each month. The campaign also includes web-based materials and social media content, as well as a public service announcement that will run on Shaw Cable.
“COVID-19 has highlighted everyone's willingness to take drastic measures to preserve our health,” said Kathy Barnard, founder of Save Your Skin Foundation. “Increased preventative efforts and methods of early detection, particularly in the form of public education, public policy and built environments are also needed to reduce skin cancer rates.”