Air Miles begins Happy Every Day program
Loyalty program Air Miles has begun a promotion called “Happy Every Day” intended to entertain consumers staying at home. The online initiative will feature daily appearances by various celebrities via Facebook events. In addition, consumers who are members of the Air Miles program will be eligible for various prizes. The first presentation will be hosted by figure skater Tessa Virtue and sports television host Craig McMorris.
“Rewarding Canadians is in our DNA,” said Blair Cameron, president of Air Miles. “We are thrilled to launch Happy Every Day on our Facebook page and provide a community for all Canadians to come together and join the conversation while staying engaged and entertained from the comfort of their homes. Now more than ever, it's important to connect and come together as a country and we're proud to provide Canadians with daily moments of happiness through this new community initiative.”