Van Houtte breaks Staying Home campaign
Coffee brand Van Houtte has begun a new campaign called “Staying home has its perks.” According to the company, the effort is intended to encourage consumers who are remaining at home during the COVID-19 pandemic. The creative depicts “fun and quirky moments” experienced at home during a coffee break. The campaign includes a television commercial and online video, accompanied by a social media component called “Stay Home Truths.” It will run until May 24. The campaign was developed by Lg2 of Montreal with media work by Initiative.