Kraft Heinz begins Heinz for Hamburgers promotion
Kraft Heinz Canada began a promotion yesterday called “Heinz for Hamburgers” to coincide with National Burger Day. According to the company, the initiative is intended to support local hamburger restaurants that have been affected by the COVID-19 pandemic. It will provide 100 local establishments with funding to help them re-open or operate their delivery services through the summer. Consumers can nominate a restaurant via Facebook or Instagram. The campaign was developed by Salt with public relations support from The Colony Project.
“For summers on end, Heinz Ketchup and burgers have been an iconic pairing that kicks off the barbecue season, a meal enjoyed with friends and families,” said Brian Neumann, senior brand manager at Kraft Heinz Canada. “This National Burger Day looks a little different for everyone, and with burger joints struggling, we wanted to lend a hand by helping independently-owned burger joints keep their grills on and feed their loyal patrons.”