Standard Media Index expands into Canada
Standard Media Index of New York has expanded its operations into Canada. The company specializes in tracking advertising pricing and spending data. It also operates in the United Kingdon, Australia and New Zealand.
According to the company, its reports will date back to January 2017 to allow clients to measure historical spending and analyze trends across ad formats and categories, such as television, digital, out-of-home, print, and radio. In some cases, the data can also be broken down by unit cost, media owner, ad type, buy type, advertiser product category and other criteria. The data will be drawn from the billing systems of participating agencies.
“For the first time in Canada, Standard Media Index will provide the industry with a way of monitoring performance of ad spend across all media types on a monthly basis,” said James Fennessy, CEO of Standard Media Index. “In Canada, our products will capture an incredible 94% of all national brand spend. Data collected through Standard Media Index’s relationship with all the major agency holding groups will provide much needed insight into the $7 billion dollars annually that makes up national Canadian advertising spend.”