Royale signs sponsorship deal with Bianca Andreescu
Irving Tissue has signed a sponsorship agreement with tennis player Bianca Andreescu in support of its Royale line of tissue and toilet paper products. She will participate in a number of upcoming Royale campaigns in 2020. The first element of the sponsorship is the release of a Spotify playlist of Canadian music compiled by Andreescu.
“Headquartered in Dieppe, NB and with manufacturing facilities in Toronto, Saint John and Dieppe, Royale has a strong legacy of being ‘Purr-oudly Canadian,’” said Jim Schedler, vice-president of marketing at Irving Consumer Products. “Bianca is one of Canada's most exciting personalities, and we're thrilled to be partnering with her this summer. Her commitment to her family, and proudly wearing the maple leaf around the world, echo the values of the Royale brand.”