Kraft Heinz, Burger King begin KD Bites promotion
Kraft Heinz Canada has begun a joint promotion with fast food chain Burger King. For a limited time, participating restaurants will sell a new menu item called KD Bites, which are bite-sized balls of battered macaroni and cheese. The product can also be ordered through Uber Eats, Skip the Dishes and DoorDash. The menu item is being promoted with social media content and online video.
“We are really excited about this collaboration between Kraft Dinner and Burger King,” said Daniel Gotlib, associate director of brand building and innovation at Kraft Heinz Canada. “With snacking occasions on the rise, we saw an opportunity to bring these two iconic brands together to give our KD fans a new and delicious way to enjoy their favourite, one-of-a-kind cheesy taste in an ultimate snacking, bite-size format.”