Waterloo Tourism begins WR United campaign
The Waterloo Regional Tourism Marketing Corporation of Waterloo, ON has begun a campaign called “WR United.” The campaign encourages residents of the region to support local tourist attractions during the COVID-19 pandemic while travel is expected to be limited. The campaign comprises several elements, including the Art Fresco Picnic Table Tour, a set of tables decorated by local artists which will be installed on participating restaurant patios. Another element is Eat Local, which encourages consumers to patronize local restaurants and buy food from local farmers. A second phase of the campaign will encourage consumers to visit local golf courses, museums, art galleries, camp sites and other attractions.
“The pandemic has been incredibly difficult on the tourism sector, both the businesses and the people they employ,” said Minto Schneider, CEO of Waterloo Tourism. “Right when they would be ramping up for the 2020 season, they were forced to shut down. For the first three months of their season, they have been forced to stay closed. The tourism sector is incredibly important to the economic and social fabric of Waterloo. It could use our help. Waterloo residents have been hit just as hard by the pandemic as other Canadians. They have done their part and endured a lengthy lockdown. It’s time to make an escape and make some memories, and that is something they can do without having to go far.”