Ontario Racing begins online campaign
The Ontario Racing division of the Ontario Lottery and Gaming Corporation has begun a digital campaign promoting the resumption of horse racing in the province. As the races will be without live audiences due to COVID-19 restrictions, the campaign focuses on ways for consumers to view them online. The effort, developed by Juniper Park TBWA, consists of online pre-roll videos, 15-second audio ads on music streaming service Spotify, digital display ads and social media content. The creative directs consumers who bet on races to visit the Ontario Racing website at <https://www.ontarioracing.com>, which has recently been redesigned. The new site was developed by Le Parc Design and Juniper Park TBWA.
“It's always a joy to work with the powerful, exciting footage and imagery of horse racing, and even more so this time around, as we announce that there's a thrilling distraction from all that's going wrong in the world right now,” said Neil Walker-Wells, group creative director at Juniper Park TBWA. “We’re proud to have helped create work that supports this local Ontario industry as we slowly return to a newer normal.”