Quebecor signs deal with Hivestack
Quebecor of Montreal has signed an agreement via which its digital out-of-home advertising inventory will be available on the programmatic media buying service operated by Hivestack. Programmatic ad buying will now be available for Quebecor’s approximately 120 digital screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal. According to the company, these displays collectively attract 3.5 million impressions per day. Eight additional displays will be added in August.
“The decision to expand access to programmatic buying of our out of home inventory was driven by our commitment to innovation and our desire to offer our customers a complete service,” said Patrick Jutras, chief advertising officer at Quebecor and Groupe TVA. “Hivestack offers our partners considerable flexibility. They are a Quebec company that has acquired a reputation for innovation in digital out-of-home. We are very pleased to be working with them and to broaden their footprint in the Canadian market with our Quebec-wide inventory.”