Quebecor signs deal with Broadsign, Campsite
Montreal-based Quebecor Out of Home has signed an agreement to make its digital street furniture advertising inventory available for programmatic purchasing through Broadsign of Montreal and its subsidiary Campsite. Programmatic ad buying is now available for Quebecor’s 133 screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal.
“We wanted to afford our agency partners and customers across Canada greater buying flexibility,” said Patrick Jutras, chief advertising officer of Quebecor. “The Broadsign Reach and Campsite platforms stand out by virtue of their ease of use. Adding them to our offering harnesses innovation to broaden our programmatic buying proposition and enable our advertisers to build effective campaigns with peace of mind.”