Groupe Media TFO begins L'Echo campaign
Toronto-based media company Groupe Média TFO has begun a brand awareness initiative called “L’Écho" intended to more effectively reach young people, with a focus on digital education and skills that will lead to employment. The campaign is also intended to promote its television, online and mobile properties. Timed to coincide with the back-to-school season, the campaign consists of an animated video that introduces a new tagline: “Enlightening tomorrow.” The effort was developed by Juniper Park TBWA.
“The idea of ‘L'Écho’ is the authentic expression of our educational values,” said Carole Nkoa, chief marketing, communications and philanthropy officer at TFO. “Diversity and inclusion, non-judgement and self-confidence. We are very pleased with the final result, which is fresh, rekindled and connected to our audiences across Ontario and Canada to foster their curiosity and desire to learn in French.”