Zespri International hires WPP
Zespri International, a New Zealand company that markets kiwifruit, has retained a pair of WPP agencies to handle its communications. VMLY&R and Mindshare will act as global agencies of record for the company and will work to increase awareness of its products in 53 countries. These communications initiatives will use the tagline, “Make Your Healthy Irresistible.” The appointment is intended to consolidate the company’s account for greater efficiency and consistency. WPP won the assignment in a year-long competitive pitch process. Zespri represents approximately 4,300 kiwifriut growers in New Zealand and internationally.
“At Zespri, we are on a mission to help people, communities and the environment thrive through the goodness of kiwifruit,” said Jiunn Shih, chief growth officer at Zespri. “As we enter a new phase of our journey with the refresh of our brand, we recognised the need to partner with a leading global agency group that shares our values and our belief that a brand with purpose can change the world for the better. Throughout the selection process, WPP agencies like VMLY&R and Mindshare have stood out for their strategic thinking, creative direction and innovation capabilities. Most importantly, we were impressed by the talented and diverse team we’ve met.”