Ikea Canada breaks Swede Space campaign
Ikea Canada has begun an online campaign called “Swede Space.” It will consist of five online videos hosted on YouTube and hosted by the company’s head of design, Kathy Davey. Each video will focus on solutions for common home design problems using Ikea products. The first episode examines organization products for an entryway area in a small space. Additional episodes will be released every two weeks until Nov. 5. The campaign was developed by The Story Lab, with production by The Creators Bureau and media buying by Carat.