Recipe Unlimited, Diageo, Ketel One begin food bank promotion
Restaurant company Recipe Unlimited has begun a promotion in collaboration with alcohol distributor Diageo Canada and Ketel One Vodka in support of Food Banks Canada. During the promotion, the companies will donate the equivalent of one meal to Food Banks Canada for each Ketel One beverage purchased at a participating restaurant. The companies expect to donate the equivalent of approximately 330,000 meals to the charity during the national effort. Participating restaurants include Montana's BBQ & Bar, the Pickle Barrel, Kelseys Original Roadhouse, Prime Pubs and the Landing Group.
“Through food and drink, Recipe brands touch so many Canadians and this partnership allows us to continue to give back to the communities we are part of,” said Nathan Cameron, beverage director at Recipe Unlimited. “Ordering a Ketel One beverage at one of our many locations means you're helping to provide a meal to someone in need.”