Sun Life breaks national campaign
Sun Life Financial has begun a new national brand campaign called “Let’s get you there” that focuses on how the company can help consumers achieve their financial, physical and mental health goals. The campaign includes a television commercial and online video that will run into early 2021. It will also make use of digital and social media advertising. The campaign was developed by Publicis Canada and Cossette Media.
“Our new national campaign is about helping Canadians feel empowered to take charge of their lives,” said Milos Vranesevic, chief marketing officer at Sun Life. “It illustrates the importance of setting and working towards goals. We understand how our clients and Canadians are feeling right now. Through positivity and optimism, this campaign demonstrates our commitment to support their holistic health and well-being. In addition to our TV spot, this year we have an increased focus on digital, with the aim to create new and lasting relationships.”