Metrolinx conducts Safety Never Stops campaign
Transportation company Metrolinx has begun a campaign called “Safety Never Stops” in support of its UP Express rail service between downtown Toronto and Pearson International Airport. The campaign, developed by BBDO Toronto, focuses on safety measures for riders during the COVID-19 pandemic. It consists of two 30-second online videos, as well as a 45-second video. The creative depicts face masks and spray bottles as superheroes. These are accompanied by social media content as well as display, print and out-of-home ads.