Innoviom hires LP/AD
Food and beverage company Innoviom has retained Toronto-based LP/AD to develop the brand and packaging for a new beverage product line called NaturGeeks. The brand is aimed primarily at people who are seeking to improve their personal health. According to the company, “the brand is intended to convey an easy entry-point into a wholistic self-care lifestyle.” The beverage, which will launch this month, is a combination of vitamins, herbs and other nutritional supplements.
“This has been a very rewarding process for both the planners and creatives,” said Alex Shifrin, president of LP/AD. “Innoviom is run by world-class players who know exactly what’s needed to get the job done. The team is comprised of executive alumni from PepsiCo, Coca Cola, Red Bull, P&G and Pfizer. You don’t get much more beverage and performance expertise than that. I’m confident that the product which is going to market has been scrutinized and approved by some of the most capable people in the space globally.”