Canadian Women's Foundation begins Art Share promotion
The Canadian Women’s Foundation has begun a new phase of its ongoing “Signal for Help” initiative intended to raise awareness of gender-based violence during the COVID-19 pandemic. The overall campaign promotes a hand signal that women can use during video calls with friends or family members to indicate that they require help. It was developed by Juniper Park TBWA of Toronto.
The new component, called “Art Share,” is timed to coincide with National Domestic Violence Awareness Month. As part of the effort, a group of Canadian artists will donate artworks depicting the hand signal. These will be posted on social media sites.
“It’s clear that most people in Canada care about the issue of gender-based violence in the pandemic,” said Paulette Senior, president and CEO of the foundation. “With the onset of a second wave, we want everyone who sees the signal to know how to safely respond. This ‘Art Share’ initiative is an easy way for people to raise awareness about the signal using the digital tools many of us use every day to stay in touch with colleagues and loved ones.”
Participating artists include Saffron Francis, Carissa Potter Carlson, Fathima Mohiuddin, Ruth Saparito, Alanna Cavanagh, Sarah Rotenberg, Jacqueline Veltri, Carmen Jane Lew, Ebrin Bagher, Madison van Rijn, Angela Schneider, Lindsay Chambers, Dani Cooperman, Yaw Tony, Steph Cheng and Joanna Czub.