Nextdoor, RBC begin joint business promotion
Social media service Nextdoor has begun a promotion in collaboration with RBC intended to help local businesses make contact with nearby consumers. The initiative will include new Nextdoor features such as business posts and information about local deals. The effort is called “Open for Business Powered by RBC.” Businesses can now set up a free page on Nextdoor, create a post to let consumers know they’re open for business, or purchase a “Local Deal” to promote a sale or discount. The service is located at <http://www.nextdoor.com/openforbusiness>.
“Partnering with RBC will help us ensure small businesses in Canada have the opportunity to connect with their neighbours,” said Christopher Doyle, country manager at Nextdoor Canada. “Word of mouth has always been a major part of our platform with neighbours recommending the businesses that make their community so vibrant. At the start of the pandemic, we saw an influx of neighbours turning to Nextdoor to rally behind their loved local businesses, and now we’re providing businesses with powerful tools to more easily connect with their local customers and help fuel their recovery.”