TVA debuts new branding
Montreal-based media company TVA has undertaken a rebranding initiative using the theme “Where Quebecers Come Together.” The new materials emphasize TVA’s “close proximity to people and their reality.” The effort encompases TVA and TVA Nouvelles, with TVA Sports scheduled to be updated in early 2021. The new branding also coincides with the launch of a digital streaming service called TVA+.
“Throughout our creative process, we never lost sight of the fact that a brand has to come from within,” said Claude Foisy, vice-president of marketing at TVA Group. “It has to be felt, and then brought to life. As a result, what we’re unveiling today is not an esthetic change, but rather a vision for every sphere of activity that TVA is involved in, both as an employer brand and as a provider of on-air content and digital platforms. As expectations evolve, we have to stay relevant.”