Post Foods, Tim Hortons launch new cereal
Post Foods Canada has begun a promotion in collaboration with Tim Hortons that features a new cereal product called Post Tim Hortons Café Mocha. According to the companies, the cereal combines chocolate and coffee flavours along with mocha-swirl marshmallows. The product will be sold a grocery stores nationally beginning this month.
“Last year we partnered with Tim Hortons to launch Post Timbits cereal, and it was one of the most successful innovations in the history of our category,” said Tausif Hossain, senior brand manager at Post Foods. “We're thrilled to extend that partnership to Post Tim Hortons Café Mocha flavoured cereal. Coffee lovers can have their coffee and eat it too, at least in the form of a cereal.”