Spicers Canada unifies branding
Spicers Canada of Vaughan, ON has undertaken a rebranding initiative. The company’s Spicers, Shippers Supply and All Graphic Supplies divisions will now operate under the Spicers brand. Spicers, which is a subsidiary of Central National Gottesman, is a distributor of paper and specialty products, graphics and signage, and industrial packaging supplies. According to the company, the unified brand will provide consumers with additional clarity, simplicity and consistency. The new branding will begin rolling-out on the firm’s signage, trucks, websites and marketing materials through the first half of 2021.
“Both Shippers Supply and All Graphic Supplies have proven incredibly beneficial additions to the company,” said Spicers Canada president Cory Turner. “Since their acquisitions, all three organizations have used the opportunity to not only fully understand all available solutions, resources and assets, but also find ways to work collaboratively in the pursuit of unified success.”