First Onsite rebrands
Mississauga-based property restoration company First Onsite Restoration has begun a rebranding initiative. Eight affiliated firms in Canada and the US owned by parent company FirstService Corporation will now do business as First Onsite. They include Restauration PremièreAction, Interstate Restoration, Interstate Hawaii, Trilink Restoration Services, Super Restoration, CATCO, Rolyn and Perfection Property Restoration. The brand identity includes new visuals and a new logo. According to the company, the rebranding is intended to better convey its commitment to remain on a job until it is finished.
“First Onsite is looking to redefine the industry with its unwavering mission to be the first to help, support and lead in the face of disaster,” said Dave Demos, CEO of First Onsite Canada. “With today's announcement, this shared promise aligns our collective efforts and positions us to be the only restoration partner Canadian businesses and homeowners will ever need.”