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Grey Power readies second television campaign

Toronto-based Northern Lights Direct Response Television has been hired by Grey Power Insurance Brokers of Stoufville, ON to create a second television campaign. The two 60-second commercials will promote Grey Power's insurance services aimed at Canadians 50 years of age and over. The ads will roll out in February. Northern Lights created a similar campaign for the company one year ago. "DRTV traditionally performs very well for financial and insurance companies," said agency president Ian French. "There was no reason to believe that Grey Power would be an exception. The company offers a specialized product that fulfills the needs of the mature population."

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