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Fleishman Hillard wins Egyptian tourism account

The Egyptian Tourism Authority has appointed Fleishman Hillard its global public relations agency. The account will be directed from the agency's London office, while Fleishman Hillard Canada of Toronto will lead the organizations public relations activities in this country. These activities will be aimed at travel trade media, tour operators and travel agents. "Our job is to help Canadians discover Egypt as a leading holiday destination of choice for travellers," said Diana Conconi, senior-vice president and co-lead of the firm's global travel and tourism practice. "We will be working to double global visitor numbers to Egypt by 2014, and we are excited about showing Canadians and the world the true Egypt."

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