Boston Pizza hires PHD Canada
Boston Pizza International has retained PHD Canada to handle media planning and buying in Canada. The agency won the account in a review involving an unknown number of firms. “PHD demonstrated a thorough understanding of both the category and our brand and they have the depth of media resources we require,” said Joanne Forrester, director of marketing and corporate services at Boston Pizza. “We were impressed with their creative processes and the innovative work they have developed for their clients.” Boston Pizza has approximately 235 restaurants in Canada.