Schick Canada hires Paradigm Public Relations
Schick Canada has retained Toronto-based Paradigm Public Relations as its public relations agency. The firm's first project is media relations for an installation called the "Schick Quattro for Women Booby Booth," which is in support of Rethink Breast Cancer. The initiative, developed by Boom Marketing, is an attempt to create the largest piece of interactive art on the Web. When the website launches in January 2008, Paradigm will conduct a national communications campaign. "Schick Canada is an industry leader and has a great history of allowing its agencies the creative freedom to develop truly innovative campaigns," said agency president Tracey Bochner.