Front Row Center opens in Toronto
A new music and entertainment marketing agency called Front Row Center has opened in Toronto. "I created the firm to specialize in a lifestyle, not just a service or demographic," said company CEO Kevin Goodman. "Our philosophy is to put the consumer front row and centre within an experience while placing a brand front row and centre in the eyes, hearts and minds of that consumer. Many companies are seeking to leverage music and entertainment properties in order to better connect with their consumers. We offer our clients a way to do this effectively." The agency has been retained to handle partner development and national sponsorship sales for the 2008 Virgin Festival Canada, a touring rock music event. The agency has also signed several other clients, including the Vans Warped Tour, the Northern Alberta Music Experience, The Scene Festival and Sony BMG.