Bombardier breaks new television ads
Vehicle maker Bombardier has released two new television commercials as part of its ongoing corporate image campaign. The 60- and 30-second ads, in English and French, debuted during the broadcast of the Grey Cup game over the weekend. The ads were developed by Taxi Montreal. One ad depicts the pilot of an airplane and the captain of a small boat flashing their lights at each other. The second ad shows a train honking its horn as it travels across China. "Bombardier's trains and aircraft are used all over the world," said Stéphane Charier, creative director of the agency. "They give many countries the opportunity to grow economically and help individuals connect with one another. That's what we wanted to express in these ads."