Canadian Scholarship Trust Foundation retains Endeavour
The Canadian Scholarship Trust Foundation has appointed Toronto-based Endeavour its agency of record. The foundation is a provider of registered education savings plans. The assignment includes strategy, branding, creative, Web design, media planning and media buying. "We need a marketing partner that can add value and develop interesting ways to introduce our core benefits to young families," said Karin Cater, the foundation's director of marketing and product development. "Endeavour has proven to be a strong and creative partner that has the ability to look at things differently and anticipate what our demographic requires and will respond to."