Lavo conducts campaign in Quebec
Quebec cleaning product company Lavo has begun a billboard campaign in that province. The campaign, developed by Allard Johnson of Montreal, promotes two of the company's biodegradable products: La Parisienne detergent and Hertel cleaner. The initiative began on March 3 and will run until May 17 in large Quebec markets. In addition, the Hertel campaign will also make use of print advertising in major daily newspapers in Atlantic Canada.