Olds College retains Glue Solutions
Olds College of Alberta has hired Calgary-based Glue Solutions to conduct an enrollment campaign. The initiative, consisting of 30-second television commercials, billboards and transit advertising, promotes two of the school's diploma programs: Land and Water Resources and the Land Administration Certificate. "We are targeting men and women in the 17- to 21-year-old market," said agency president Fiona Friesen. "Our campaign will appeal to that target audience and focus on the benefits of each of the diploma programs. One of the key benefits for both programs is that graduates are highly sought after by companies upon graduation." The campaign will break this week and run for three weeks.