CMC Markets Canada hires Clean Sheet Communications
Toronto-based online stock trading company CMC Markets Canada has retained Clean Sheet Communications, also based in Toronto, as its creative agency. Clean Sheet will conduct a brand-building campaign for CMC consisting of print, online and television advertising, among other activities. "We were very impressed by Clean Sheet's record of success in planning and delivering creative marketing campaigns, and more importantly the innovative ideas they brought to the table for distinguishing and elevating our brand in Canada," said Jayne Banks, head of marketing and education at CMC Markets. Headquartered in London, England, CMC began operating in Canada in 2005. Public relations for CMC Markets is handled by Toronto-based RJF/Zazou Communications, while media buying is handled by PHD of Toronto.