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Mountain Equipment Co-op hires Optimum Public Relations

Outdoor clothing and equipment retailer Mountain Equipment Co-op has hired Optimum Public Relations of Toronto to support the opening of its 12th store, which will open in Burlington, ON this fall. Optimum won the assignment in a competitive review involving an unknown number of firms. The agency will work to raise awareness of the store, its products and its co-operative business model. "Our Burlington store presents some significant challenges, not the least of which is raising awareness within Ontario's Golden Horseshoe about who we are and what we stand for," said Nathalie Baudoin, vice-president of communications and marketing at Mountain Equipment Co-op. "For this particular project, Optimum demonstrated the best understanding of our objectives and how to meet them." Optimum is owned by Cossette Communication Group.

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