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S-Vox retains The Collective

Toronto-based multimedia company S-Vox has appointed The Collective, also based in Toronto, its media buying agency of record. The agency has worked for S-Vox on a project basis for the last year. The assignment includes national print, radio and out-of-home advertising. The agency also creates some print advertising for the company. "Working with The Collective assures us that were getting the most cost effective bang for our budget, and that every dollar is spent wisely and with purpose," said Gail Thomson, director of audience brand and marketing at S-Vox. S-Vox's properties include VisionTV, digital TV channels One and The Christian Channel, and local Joytv stations in Vancouver and Winnipeg.

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