Transcontinental Media debuts Vita
Transcontinental Media of Montreal has released the first issue of its new magazine Vita. The publication is a French-language version of More magazine, also produced by Transcontinental. Like More, Vita is a lifestyle magazine aimed at women in their forties. "Since Transcontinental announced the launch of Vita, the magazine has surpassed its target subscription goals by nearly 80%," said Francine Tremblay, senior vice-president of consumer magazines at Transcontinental. "We were hoping Vita would share the same success as More in Canada, and we're thrilled that readers and advertisers have responded so enthusiastically."