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Cossette rebrands itself

Cossette Communication Group introduced a new brand identity for itself this week. The agency will now go by the name Cossette. The rebranding also includes a new logo and a new company tagline: "People from Cossette." According to the agency, the changes are intended to communicate its multi-disciplined approach and the skill of its employees. "Our brand identity has been simplified and we have made the message clear that our most important resource is people," said executive vice-president and Toronto managing director Brett Marchand. "We are a community of inspired and innovative people, and this defining difference is captured in the words 'People from Cossette.'"

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