West Park Healthcare Centre conducts awareness campaign
The West Park Healthcare Centre in Toronto released a new public service announcement campaign late last month. The 30-second television commercial depicts members of the centre's staff forming the letter "W" with their joined hands. The imagery is intended to be symbolic of the partnerships that lead to recovery. The ad uses the tagline, "Together, we are West Park." The commercial is running in the Greater Toronto Area on channels including CBC, TSN, Sportsnet and Newsworld. According to the centre, this is the first phase of a larger campaign that will also include billboards, transit ads, print ads and online materials using the same theme. "This campaign captures the partnership between our staff and patients as they travel on the road to recovery," said Anne-Marie Malek, president and CEO of West Park. "We know the pride our patients, staff, physicians, volunteers and donors have for West Park, and this is an excellent way of sharing that pride with the general public." The campaign was developed pro bono by Gaggi Media, Shooters International, Blue Highway and Tattoo Sound & Music.