Foster Wine Estates Canada promotes Wolf Blass
Foster Wine Estates Canada has hired Yield of Toronto to create a campaign for its Wolf Blass wine brand. The radio campaign broke this week in Toronto and Ottawa. The ads will run on 680 News, Q107 and CHFI through February. Media planning was handled by Genesisvizeum. "Wolf Blass Yellow Label, for a lot of people, is the wine that made them appreciate Australian wines in the first place," said Yield creative director Chris Torbay. "[The campaign] managed to take a creative look at that Australian heritage without resorting to the same old Aussie clichés we're bombarded with in typical advertising."