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Hershey Canada breaks new campaign

Hershey Canada has begun an advertising campaign to promote its recently-reformulated Hershey's milk chocolate bar. National television advertising began on Feb. 16, while out-of-home ads will break on Feb. 23 in eleven markets. The outdoor executions consist of billboards with 3D extensions. The creative was developed by ArnoldNYC, while media planning was conducted by PHD Canada. In Quebec, the campaign will include television, radio, out-of-home and online advertising conducted in association with Astral Media. "We feel that the message of 'Our chocolatiest milk chocolate' will resonate well with a national audience and the campaign will help drive new consumers to Hershey's milk chocolate," said Zoryana Loboyko, client service director at PHD Canada.

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