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TSN readies Get on the Sidelines contest

Specialty channel TSN is preparing a national contest promotion called "Get on the Sidelines" in association with PepsiCo Canada brand Gatorade. Entrants can win one of three prize packages: courtside seats at an NBA basketball game, tickets to the 2010 Major League Baseball All-Star Game and the All-Star Workout Day, or tickets to an NFL football game with sideline access to the pre-game warmup. To enter, consumers must submit the identification number from specially-marked packages of Gatorade products online at <>.  The contest will run from May 16 to July 27. It will be promoted on TSN and RDS on the air and on their websites. In-store displays will also be used.

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