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Cadbury begins One For Me, One For You promotion

Cadbury began a new promotion yesterday called "One For Me, One For You." The initiative is intended to encourage Canadians to donate to charities. It involves a website located at <> and <>. Visitors can enter to win an instant prize by submitting the code from a participating Cadbury product. For each prize awarded to a consumer, a donation will be made to one of 15 charities. The grand prize winner will receive $100,000, matched by a $100,000 donation to the charity of their choice. Participating charities include The David Suzuki Foundation, The Canadian Foundation for AIDS Research, The Canadian Cancer Society, The United Way of Canada, The Humane Society of Canada, The Make-A-Wish Foundation of Canada, Opération Enfant Soleil, World Vision Canada, CARE Canada, Tree Canada, UNICEF Canada, World Literacy of Canada, Goodwill Industries of Toronto, MusiCounts and One Laptop Per Child.

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