Invesco Trimark conducts Resiliency campaign
Investment firm Invesco Trimark has begun a new campaign called "Resiliency," intended to encourage conversations between investors and their advisors. The initiative includes print and online advertising, television sponsorships and a website at <http://www.knowingpays.ca>. The creative focuses on the ways in which Canadians have coped with hard financial times. "Last year was one of the worst financial periods in our lifetime," said company president Peter Intraligi. "We believe the best thing for investors is to focus on the things they can control. Seeking to better understand investment insights is a great place to start." The campaign was developed by Grey Canada of Toronto.