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Hockey Canada has hired Elastic Path Software of Calgary to develop a new online store for the organization. The store will sell a collection of Team Canada merchandise, some of which will be offered to subscribers and ticket holders first. "Hockey Canada was seeking an online partner to provide gold medal service for the multitude of fans that cheer on Team Canada, and we are elated that we found a made-in-Canada solution with Elastic Path to support our endeavors," said Scott Smith, chief operating officer at Hockey Canada. "It is important for Hockey Canada to seek out the talents of Canadian enterprise to support Canadian hockey."

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